We looked at the market and the competition. The packaging was all the same really. Red, white, blue, yellow. Family or holiday stock photography. Safe, safe, safe. We took what was there and turned it on it’s head. We gave the range a tone of voice and personality that visually stands out from competing brands and market leaders in the form of cheesy puns and recognisable zoo animals.
The clients market share has increased with the extra sales over the competitors. The designs are bringing a fun element to the products that was missing in the past.